M1 – The Historic Labels
Since 1892, Rothaus has been bottling beer. The shape and labeling of the bottles read like a journey through time.
It all began with beer bottles without labels, but embossed with the brewery’s name. These bottles were first available at Rothaus at Christmas 1892. At that time, a carpenter in St. Blasien crafted 25 wooden crates – still preserved today – to transport the first 450 bottles. Soon it became clear that this was not enough to meet the enthusiastic demand for this novelty, so 30 more crates and 1,500 additional bottles were ordered.
M2 – The Black Forest Girl on the Rothaus Bottle
Rothaus stands for continuity, which is reflected in the fact that we have used the same label for over fifty years.
The Black Forest Girl – initially shown with the brewery in the background – already appeared on early labels around 1910. She has always been depicted wearing the traditional costume of the surrounding Neustadt and Höllental region. Over the decades, her facial features have changed several times, but the costume has remained the same. The current facial features were designed in 1972 by the graphic artist Roland Jenne from Kirchzarten. Biergit’s smile and her distinctively bold black lines have remained unchanged to this day.
M3 – Biergit Kraft
Did you know? The brewery did not invent the name Biergit Kraft – our customers did! The name, with its unique spelling, comes from the Alemannic saying “Bier git Kraft”, which means “Beer gives strength.”
As a result, the Black Forest Girl, who has adorned Rothaus beer labels for over fifty years, is affectionately called Biergit by beer enthusiasts. Since 1972, our Biergit Kraft has remained unchanged, radiating in her stylized form. Times change – but our Biergit remains.
